BC Craft Brewers Conference Seminar Spotlight
FOCUS: An overview of best practices, learnings and insights about how craft breweries can authentically create a social media presence that reflects their brand, people and products.
Josh Vanderheide: Josh is the Founder of Field House Brewing Co. He began his career working for National Advertising Agencies, then went on to co-found his own Brand & Marketing Agency in Gastown working with breweries, wineries and distillers on their marketing, packaging and brand identity – which eventually led him to opening Field House in Abbotsford.
Jorden Foss: Jorden is the co-owner and operator of Steel & Oak Brewing Co. He has a Broadcast and Media Communications degree from BCIT and before opening S&O he worked for 7 years in audio advertising. Jorden is married with two young sons which is why you don’t see a tonne of photos of Steel & Oak at night… cause he’s in bed.
Marissa Mills: Marissa has been the Marketing Director at Parallel 49 Brewing for two and half years. Marissa received her Bachelor’s in Marketing Management at McGill University. Prior to heading the Marketing Department at Parallel 49, Marissa worked at Vice Media in Stockholm as a photographer and writer.
MODERATING:
Monica Frost: Operations Coordinator for BC Craft Brewers Guild, Social Media, Community and Blog Manager for BC Ale Trail and Freelance Consultant.
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BIOs
Field House Brewing BIO: Opened in 2016, Field House’s focus has been showcasing the best of what the Valley has to offer, the tasting room features an ever-changing rotation of sours, farmhouse, wine hybrids and wild ales using the best local ingredients from the Valley. Their Canteen Kitchen is supported through an integrated farm-and-kitchen model and their location features a 3000 sq.ft “beer lawn” with a local music stage.
Field House handles:
Instagram: @fieldhousebrewing
Facebook: www.facebook.com/fieldhousebrewing
Twitter: @fieldhousebeer
Web: www.fieldhousebrewing.com
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Steel & Oak Brewing BIO: Steel & Oak Brewing Co. opened it’s doors in New Westminster in 2014 after co-owners Jamie and Jorden realized there was nothing super fun to do in their hometown, especially after the old bowling alley was torn down. Located between an overpass, the Skytrain track, and a real train track, S&O is moderately inconvenient to get to but awesome once you actually sit down and have a beer in your hand. 1319 Third Ave., New Westminster.
S&O handles:
Instagram: @steelandoak
Facebook: www.facebook.com/steelandoak
Twitter: @steelandoak
Web: steelandoak.ca
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Parallel 49 Brewing BIO: Parallel 49 Brewing opened its doors in 2012 in the heart of East Van. Parallel 49 strives to create clever and innovative beers that are highly drinkable. Visit their Street Kitchen and Tasting Room + Beer Store at 1950 Triumph Street in East Vancouver.
P49 handles:
Instagram: @Parallel49Beer and @P49StreetKitchen
Facebook: www.facebook.com/Parallel49Brewing
Twitter: @Parallel49Beer
Web: parallel49brewing.com
